www.caseys.com/survey – Win $500 Gift Cards – Casey’s Survey

1. Customer Rewards and Incentives: To encourage participation and show appreciation for customers taking the time to complete the survey, Casey’s may offer rewards or incentives. These can include discounts on future purchases, entry into sweepstakes or giveaways, or exclusive offers for survey participants. By providing incentives, Casey’s increases the motivation for customers to provide their feedback, resulting in a higher response rate and more valuable insights.
2. Integration of Net Promoter Score (NPS): Casey’s may incorporate the Net Promoter Score (NPS) methodology into the survey. NPS is a customer loyalty metric that measures the likelihood of customers recommending a company or brand to others. By including an NPS question in the survey, Casey’s can assess its overall customer satisfaction and identify promoters (customers who are highly likely to recommend Casey’s) and detractors (customers who may have had a negative experience). This information helps Casey’s prioritize efforts to turn detractors into promoters and improve customer advocacy.
3. Feedback Loop Closure: Casey’s recognizes the importance of closing the feedback loop with customers. This means that after customers provide their feedback through the survey, Casey’s takes steps to communicate the actions taken based on that feedback. This can include sending follow-up emails or notifications, sharing updates on specific improvements made, or addressing individual customer concerns. By closing the feedback loop, Casey’s demonstrates its commitment to listening to customers and ensures that their voices are heard.
4. Integration with Online Ordering and Delivery: Casey’s may integrate the survey with its online ordering and delivery platforms. This integration allows customers who have placed orders online to provide feedback on their digital experience, including the website or app usability, order accuracy, delivery speed, and overall satisfaction. By collecting feedback specific to the online channel, Casey’s can optimize its digital offerings and ensure a seamless and satisfying online customer experience.
5. Trend Analysis and Forecasting: The Casey’s survey data can be used for trend analysis and forecasting. By analyzing historical survey data, Casey’s can identify long-term trends in customer satisfaction, preferences, and needs. This analysis helps Casey’s anticipate future customer demands and make proactive adjustments to its strategies, operations, and product offerings.
6. Integration with Employee Performance Evaluation: The feedback received through the Casey’s survey can be used to assess employee performance and provide constructive feedback. By incorporating customer feedback into employee evaluations, Casey’s can align employee incentives and recognition with customer satisfaction metrics. This approach emphasizes the importance of frontline staff in delivering exceptional customer experiences.
7. Continuous Survey Optimization: Casey’s is committed to continuously improving the survey itself. It may periodically review and update the survey questions, format, and user experience to enhance the survey’s effectiveness. This optimization process can involve gathering feedback from survey participants, conducting user testing, and leveraging industry best practices. By refining the survey, Casey’s ensures that it remains relevant, engaging, and valuable to customers.

The Casey’s survey is a dynamic and evolving feedback program that leverages various strategies and methodologies to gather customer insights, drive improvements, and foster a customer-centric culture. By integrating rewards and incentives, leveraging the Net Promoter Score, closing the feedback loop, and optimizing the survey experience, Casey’s General Store aims to continuously enhance its understanding of customer needs and deliver exceptional experiences across its stores and digital channels.